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The IBM way : insights into the world's most successful marketing organization /

Rodgers, F. G.

The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. - 1st ed. - New York : Harper & Row, c1986. - xvii, 235 p.

Includes index.

ISBN: 0060155221

Subjects--Topical Terms:
Computers
Electronic office machines
Marketing

Dewey Class. No.: 338.761 / ROD

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