TY  - BOOK
AU  - Mason,Ralph E.
AU  - Rath, Patricia Mink. 
AU  - Ross, Herbert L. 
TI  - Marketing practices and principles
SN  - 0070406936
U1  - 658.8 
PY  - 1980///
CY  - New York
PB  - Gregg Division, McGraw-Hill
KW  - Marketing
N1  - Second ed. published in 1974 under title: Marketing and distribution; Includes index; Includes bibliographical references and index
ER  -